We Are Everything But Mean

EXPRESSIVE

We Are Everything But Boring

PLAYFUL

We Are Everything But Mean

EXPRESSIVE

We Are Everything But Boring

PLAYFUL

Hello, There!

We’re iRi — a small, independent, female-led shoes and accessories brand based in New York City. Rebranded and launched in 2022, our vision from day one has been to create shoes that empower you to walk with joy and confidence, anytime, anywhere. Our small but strong team strives to create experiences beyond just products. Through a blend of optimism, kindness, and creativity, our mission is to infuse your day with warm, delight, and a touch of whimsy.

From Janet, Founder & CBO

“Being raised by my grandmother, I always wanted to create something in her honor and legacy — through playful designs that are actually functional. This idea first started as my thesis collection at Parsons and slowly evolved into a brand! The name “iRi” is actually the old name of my grandmother’s and my hometown in Korea. She taught me the importance of staying optimistic, being grateful, and aging with joy. I learned that life’s beauty lies in celebrating every moment, and this is why my brand and my vision is to design statement shoes that celebrate form over age and gender, and remind us to live with happiness and a little more joy.”

We Are Everything But Mean

EXPRESSIVE

We Are Everything But Boring

PLAYFUL

We Are Everything But Mean

EXPRESSIVE

We Are Everything But Boring

PLAYFUL

OUR STORY

Elevating Joy

All of us in iRi believe that no design should sacrifice comfort to look unique and be sustainable. So our design principles are simple: design = form = function and design belongs to everyone, regardless of age or gender. Our close-knit team strives to balance both in every piece, so you feel special and joyful whether you’re discovering us online or unboxing your first iRi pair! From the first click to the moment you put them on, we want to deliver that joy and excitement at every step.

 

Ongoing Milestone

Everything sounds nice and fun but what's the point of making cool-looking shoes at the cost of our planet? We firmly believe in achieving our brand vision without compromising on environmental responsibility or quality. We’ve been lucky to find planet-conscious partners who share our commitment to sustainability! Together, we're on a long-term mission to weave sustainability into the very fabric of our brand and community. We're not 100% there yet, but we're on our way, and we’d love for you to join us.

 

CREATING ICONS

Wavy Outsoles


Some call it a shark tooth, some call it a squiggle curve (all pretty valid)…. The actual name of our first ‘icon’ and patented design is Wavy Outsole. This graphic and immediately recognizable silhouette actually derived from our Hoorai brand icon, which was itself inspired by the fried eggs Janet’s grandmother used to cook (everything comes to a circle). Janet wanted to design something that you could spot instantly and think: “oh hey, that’s iRi!”

Dancing Heels

Our second icon is our fun Dancing Heel, available in two heights: 45mm (1.7”) and 95mm (3.75”). Also design-patented and inspired by our Hoorai brand icon, our signature heel is the sister version of our Wavy Outsole for all our heel girlies! Despite its chunky look, it’s made with rigid and lightweight ABS material to make them comfortable, at any height.

Did you know heel-making is completely different from sneaker-making process? That is why we produce all our heels in smaller quantities with a family-run factory in Seoul. It’s also why we launched our heels with a tighter size range: US Women 5-9. With demand growing, we’re now working on expanding our size range to be more inclusive for our community.

Groovy Outsoles

Very exciting new design coming soon (ETA 2026 Fall)!

BEHIND THE SCENES

Designed in New York

The brand was born in New York City and will always happily remain in the city. The lifestyle, the movement, and the energy of the city helped shape iRi’s DNA and aesthetic. While our design focus mission remain the same, Janet finds most of her inspiration for new collections and collaborations within the city or her personal stories. And yes — our first NYC pop-up is coming soon!

Made in South Korea

A huge source of inspiration for iRi is Janet's grandmother, who was born in South Korea (she's the best). So it felt natural when we found our partners also based in Korea who could make our unique shoes and share our values. All materials are carefully chosen and locally sourced from small suppliers. Even if it costs us more, we prioritize working with smaller vendors to prevent over-production and keep quality high.

Our Team

Like the city we call home and where diversity is celebrated, our team of four is made up of people of color from different parts of the world — detail-oriented, open-minded and overachievers. We also have a fabulous network of partners and small agencies who help us push forward and grow. This is a small but sincere shout-out to everyone who has trusted and supported us to keep on going!

Partners and Community

Through our ongoing Go With Ri series, we partner with creatives and studios to try new things and broaden our creative horizon, while staying rooted in our communities. Staying true to our core values and design language is of course important. But so does nurturing our culture, staying inclusive, and reminding ourselves to be on the right pathway and occasionally pushing ourselves out of our comfort zone. Thanks to our partners and friends, you can find our fun socks, upcycled bags and charms, coasters and more!

AS SEEN IN

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