Hello, There!
We are iRi — a footwear design brand based in New York City. Rebranded and relaunched in 2022, our vision is to create shoes that empower you to walk with joy and confidence, anytime, anywhere.
Our small team strives to create experiences — beyond just an array of products. Through a blend of optimism, kindness, and creativity, our mission is to infuse your day with warmth, delight, and a touch of whimsy.
And Also...
Everything sounds nice and fun but what's the point of making cool-looking shoes at the cost of our planet? At iRi, our team firmly believes in achieving our brand vision and goals without compromising on environmental responsibility and quality.
Very luckily, we met planet-conscious partners who share our commitment to sustainability! Together, we're on a long-term mission to weave sustainability into the very fabric of our brand and community. We're not 100% there yet, but we're on our way, and we invite you to join us on this meaningful journey towards a brighter, more sustainable tomorrow.
DESIGNED IN NEW YORK CITY
The brand was born in New York City and will always happily remain in the city. The lifestyle, the movement, and the community of the city helped shape the DNA and aesthetic values of iRi, as you can take a glimpse by looking at our iconic Wavy Sneaker Outsole and Dancing Heel! Like the city where diversity is celebrated, our team is comprised of people of color from different places all around the world, who are detail-oriented, open-minded and overachievers.
MADE IN SOUTH KOREA
Huge source of inspiration of the brand also comes from our founder Janet's grandmother, who was born in South Korea (she's the best). So it made so much sense when we found our partners also based in Korea who can make our unique shoes and share the same vision as us. All materials are meticulously chosen and locally sourced from small-sized suppliers. Even if it means more cost for us, we make it our priority to work with smaller vendors to prevent over-production and keep quality high.