Hello, There!
We’re iRi — a small, independent, female-led shoes and accessories brand based in New York City. Rebranded and launched in 2022, our vision from day one has been to create shoes that empower you to walk with joy and confidence, anytime, anywhere. Our small but strong team strives to create experiences beyond just products. Through a blend of optimism, kindness, and creativity, our mission is to infuse your day with warm, delight, and a touch of whimsy.
From Janet, Founder & CBO
“Being raised by my grandmother, I always wanted to create something in her honor and legacy — through playful designs that are actually functional. This idea first started as my thesis collection at Parsons and slowly evolved into a brand! The name “iRi” is actually the old name of my grandmother’s and my hometown in Korea. She taught me the importance of staying optimistic, being grateful, and aging with joy. I learned that life’s beauty lies in celebrating every moment, and this is why my brand and my vision is to design statement shoes that celebrate form over age and gender, and remind us to live with happiness and a little more joy.”
OUR STORY
Elevating Joy
All of us in iRi believe that no design should sacrifice comfort to look unique and be sustainable. So our design principles are simple: design = form = function and design belongs to everyone, regardless of age or gender. Our close-knit team strives to balance both in every piece, so you feel special and joyful whether you’re discovering us online or unboxing your first iRi pair! From the first click to the moment you put them on, we want to deliver that joy and excitement at every step.
Ongoing Milestone
Everything sounds nice and fun but what's the point of making cool-looking shoes at the cost of our planet? We firmly believe in achieving our brand vision without compromising on environmental responsibility or quality. We’ve been lucky to find planet-conscious partners who share our commitment to sustainability! Together, we're on a long-term mission to weave sustainability into the very fabric of our brand and community. We're not 100% there yet, but we're on our way, and we’d love for you to join us.
CREATING ICONS
Wavy Outsoles
Some call it a shark tooth, some call it a squiggle curve (all pretty valid)…. The actual name of our first ‘icon’ and patented design is Wavy Outsole. This graphic and immediately recognizable silhouette actually derived from our Hoorai brand icon, which was itself inspired by the fried eggs Janet’s grandmother used to cook (everything comes to a circle). Janet wanted to design something that you could spot instantly and think: “oh hey, that’s iRi!”
Dancing Heels
Our second icon is our fun Dancing Heel, available in two heights: 45mm (1.7”) and 95mm (3.75”). Also design-patented and inspired by our Hoorai brand icon, our signature heel is the sister version of our Wavy Outsole for all our heel girlies! Despite its chunky look, it’s made with rigid and lightweight ABS material to make them comfortable, at any height.
Did you know heel-making is completely different from sneaker-making process? That is why we produce all our heels in smaller quantities with a family-run factory in Seoul. It’s also why we launched our heels with a tighter size range: US Women 5-9. With demand growing, we’re now working on expanding our size range to be more inclusive for our community.
Groovy Outsoles
Very exciting new design coming soon (ETA 2026 Fall)!