Resuming our journey to elevate and spread joy, iRi eagerly announces our relaunch with the new dance campaign, Dancing Soul. The spirit of the brand and our iconic Wavy Outsole are captured in the playful and vivid imagery of the campaign.

Continuing with an emphasis on our key values of expression, playfulness, and innovation, Dancing Soul is filled with enticing visuals that draws out the unique and innate characteristics of everyone.

Every Step with iRi.